In the era of rapid technological development, BINUS has stronger obligation to face the challenge of improving the quality of education in Indonesia and preparing college graduates to be ready with competition in the business market. In response to the challenge, BINUS established a learning center called BINUS CENTER. It is an off-campus training center and is managed by the public. The ownership system is set based on a franchising model in which private sector can cooperate with BINUS. BINUS CENTER offers a variety of products/services to a wider public to be able to get access to higher education. This way it is hoped that more people will be better educated and become more skillful in the workplace.